
Established in 2022 in the United Kingdom by founder Pedro Trajano, Pitod is a genderless, vegan fashion brand focused on organic materials, fair-trade production and inclusive everyday clothing.
1. Environmental
Sustainability
Pitod is a small, values-led fashion brand focusing on people and planet in its mission. It works with organic and recycled materials, vegan products, and reports only remote with very low direct emissions.
IMPACT AREA 01
Materials
& Sourcing
- All Pitod’s clothing is made “all over the world using organic cotton and fair trade initiatives,” and no animal materials are used.
- Regarding returns, they explain that if they are too damaged to resell, they recycle and send them back into the start of the supply chain.
- According to their Code of Ethics, Pitod prioritises organic and recycled materials and works with partners holding recognised sustainability certifications such as GOTS, GRS, OEKO-TEX, Fair Wear, ISO 14001, and FSC.
- In 2024, Pitod began phasing out polyester, even recycled polyester, in most products because of microplastic shedding and reliance on fossil fuels. As they state, shorts are the last style with recycled polyester, and they have a new 100% organic-cotton version planned for 2025.
- Pitod does not publish a full fiber portfolio, so analysing the exact share of each material type in its collection is difficult.
IMPACT AREA 02
Climate
& Emissions
- Pitod’s 2024 Impact Report uses supplier life-cycle assessments from Stanley/Stella and other partners to calculate product impacts. As it´s known, these LCAs follow the Greenhouse Gas Protocol and the French Bilan Carbone method.
- Because Pitod is a fully remote, digital brand with no owned factories, vehicles, or offices, it reports zero Scope 1 and Scope 2 emissions.
- In 2024, Pitod reported 1,972 kg of Scope 3 emissions from its value chain. Most of this came from products (73.3%), followed by marketing (17.2%), shipping (7.4%) and website hosting (2.1%).
- More than 1,800 trees were planted through Pitod’s partnerships in 2024, with an estimated potential to absorb over 39,000 kg of CO₂ per year as the trees mature.
- Pitod states on its website that it is a member of 1% for the Planet and displays the membership logo. However, we did not find independent public verification of the current membership status
- Pitod’s 2024 Impact Report notes that it was prepared internally and has not yet undergone independent third-party verification. But Pitod aims to seek external assurance in future cycles.
- Pitod is transparent about methodology and first emissions estimates, but it has not yet set long-term reduction targets.
IMPACT AREA 03
Water
& Chemicals
- Using GOTS-certified organic cotton and other certified materials through its suppliers means that they support reduced synthetic pesticide use and safer chemical practices.
- According to their Code of Ethics, Pitod is committed to working with partners that hold environmental certifications such as ISO 14001. However, it is not very clear what share of partners are certified against this ISO model.
- Pitod lists a goal to “Measure Water Usage in Manufacturing Process” and to start measuring and reporting water use in manufacturing for all products, using the 2024 Impact Report as a baseline. But they have not published actual water-use figures yet.
- The brand does not share a detailed restricted substances list (RSL) or membership in chemical programmes like ZDHC.
- As a result, we can say that Pitod’s water and chemical management approach still lacks quantified data and clear performance indicators.
IMPACT AREA 04
Circularity
& Waste
- Pitod uses a “Made On Demand” model, producing or finishing items only after orders come in and keeping bestsellers in very small batches to avoid overproduction and waste.
- Pitod states that it never destroys excess stock. Because most products are made to order, damaged returns are recycled and sent back to the start of the supply chain.
- In 2024, 100% of Pitod’s packaging became recyclable. They created new guidance for customers on how to recycle packaging correctly.
- Pitod introduced its first biodegradable phone cases in 2024. This production can create up to 85% lower CO₂ emissions than conventional phone cases.
- Through the Repair & Renew partnership with knitwear designer Valentina Karellas, Pitod offers customers mending services for damaged knitted garments. The goal is to help extend garment life and reduce waste.
- In 2024, Pitod donated over 20% of its revenue to tree-planting initiatives that support local and Indigenous communities.
- According to the FAQs, Pitod donates 10% of sales to Rainforest Foundation UK, showing an ongoing financial commitment to climate projects.